Hidden Bibliographic Details
| Other authors / contributors: | Wattman, Jessica, author.
Farber, David R., author.
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| ISBN: | 9780814438084
0814438083
9780814438039
0814438032
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| Notes: | Print version record.
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| Summary: | First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process.
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| Other form: | Print version: Wunker, Stephen M. Jobs to be done. New York City : AMACOM, 2016 9780814438039
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