Secret sauce : how to pack your messages with persuasive punch /

Secret sauce : how to pack your messages with persuasive punch /

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Bibliographic Details
Author / Creator:Mills, Harry, 1950- author.
Imprint:New York : AMACOM, American Management Association, [2017]
Description:1 online resource (x, 217 pages)
Language:English
Subject:
Persuasion (Psychology)
Interpersonal communication.
Business communication.
Business communication.
Interpersonal communication.
Persuasion (Psychology)
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12540855
Hidden Bibliographic Details
ISBN:9780814438077
0814438075
0814438067
9780814438060
9780814438060
Notes:Includes bibliographical references.
Online resource; title from digital title page (viewed on January 20, 2017).
Summary:Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --
Other form:Print version: Mills, Harry, 1950- Secret sauce. New York, NY : AMACOM, [2017] 9780814438060
Standard no.:99972349260

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