Innovating for the middle of the pyramid in emerging countries /

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Bibliographic Details
Imprint:Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021.
©2021
Description:1 online resource ( xix, 386 pages) : illustrations
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12544587
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Other authors / contributors:Cuervo-Cazurra, Alvaro, editor.
Montoya Bayardo, Miguel A., editor.
ISBN:9781108571999
1108571999
9781108647731
1108647731
9781108480192
9781108727136
Notes:Includes bibliographical references and index.
Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, USA, an AIB Fellow and co-editor of Global Strategy Journal. He studies the internationalization of firms, particularly emerging market multinationals; governance issues, especially corruption; and capability upgrading. Miguel A. Montoya is a professor and researcher at the Tecnológico de Monterrey, campus Guadalajara since 1996. His PhD is in Applied Economics from the Autonomous University of Barcelona and he is a member of the National System of Researchers of CONACYT in Mexico. He has published and presented research papers on business at the base of the pyramid, multinational companies and regulatory issues in books, magazines and refereed academic congresses from different countries.
Description based on online resource; title from digital title page (viewed on May 04, 2021).
Other form:Print version: Innovating for the middle of the pyramid in emerging countries New York, NY : Cambridge University Press, [2021] 9781108480192