| Summary: | "Language, especially as it is used in real-life social contexts, can be absolutely fascinating but rather challenging to study. Linguistic anthropology as a discipline offers a set of concepts and tools for undertaking this challenge. My goal in this book is to provide an accessible introduction to the main principles and approaches of linguistic anthropology without overly simplifying the complex contributions of scholars in the field. To the degree that this book succeeds in accomplishing this goal, it will be useful not just to graduate and undergraduate students studying linguistic anthropology for the first time (to whom I very much hope to communicate my enthusiasm for the field) but also to all sorts of other readers who might for various reasons be interested in "living language." These readers might include, for example, cultural anthropologists, practicing anthropologists, sociologists, or political scientists who have never looked closely at language in their work but could benefit from doing so. I also hope the book will be of value to linguists whose work thus far has been more technical and abstract in nature but who would like to turn their attention to the study of actual instances of linguistic practice. And finally, I hope the book will appeal to anyone who has a natural curiosity about the central role language plays in shaping and reflecting cultural norms and social interactions."--
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