Hidden Bibliographic Details
| Other authors / contributors: | Schouten, John, editor.
Martin, Diane (Associate Professor of marketing), editor.
Belk, Russell W., editor.
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| ISBN: | 9781322448220
1322448221
9781784411572
1784411574
9780857244444
0857244442
9780857244437
0857244434
9781784411589
1784411582
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| Notes: | Includes bibliographical references.
Description based on print version record.
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| Summary: | The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
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| Other form: | Print version: Consumer culture theory. Bradford, [England] : Emerald Group Publishing Limited, ©2014 xiv, 273 pages Research in consumer behavior ; Volume 16 9781784411589
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