Hidden Bibliographic Details
| Varying Form of Title: | Universal issues and the Chinese perspective
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| Other authors / contributors: | Marinov, Marin, 1948-
Marinova, Svetla Trifonova.
Larimo, Jorma.
Leposky, Tiina.
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| ISBN: | 9783030244828
3030244822
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.
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| Other form: | Print version: Marinov, Marin A. International Business and Emerging Economy Firms : Volume I: Universal Issues and the Chinese Perspective. Cham : Palgrave Macmillan US, ©2019 9783030244811
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