Hidden Bibliographic Details
| Other authors / contributors: | Martínez-López, Francisco J., 1960-
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| ISBN: | 9783030489502
3030489507
3030489493
9783030489496
9783030489519
3030489515
9783030489526
3030489523
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| Digital file characteristics: | text file PDF
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| Summary: | This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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| Other form: | Print version: 3030489493 9783030489496
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| Standard no.: | 10.1007/978-3-030-48
10.1007/978-3-030-48950-2
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