Hidden Bibliographic Details
| ISBN: | 9783030512187
3030512185
3030512177
9783030512170
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| Notes: | Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on December 22, 2020).
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| Summary: | What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
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| Other form: | Print version: Stępień, Beata The Value of Luxury : An Emerging Perspective Cham : Springer International Publishing AG,c2020 9783030512170
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| Standard no.: | 10.1007/978-3-030-51218-7
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