Digital strategies in a global market : navigating the Fourth Industrial Revolution /

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Bibliographic Details
Imprint:Cham, Switzerland : Palgrave Macmillan, [2021]
Description:1 online resource (xxvi, 280 pages) : illustrations (some color)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12611008
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Other authors / contributors:Konina, Natalia, editor.
ISBN:3030582671
9783030582678
9783030582661
3030582663
Digital file characteristics:text file PDF
Notes:Includes bibliographical references and index.
Online resource; title from PDF title page (SpringerLink, viewed March 1, 2021).
Summary:This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing companies strategies in digital environment, management and business transformation, corporate governance, the digital single market, digital aspects of oil and gas, retail, hotel, FMCG and agri-business. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets. Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
Other form:Print version: 9783030582661
Standard no.:10.1007/978-3-030-58267-8