Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 /

Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 /

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Bibliographic Details
Author / Creator:Bruner, Gordon C., 1954- author.
Imprint:Fort Worth, Texas : GCBII Productions, LLC, 2021.
Description:1 online resource ( xxii, 521 pages)
Language:English
Subject:
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Scaling (Social sciences) -- Handbooks, manuals, etc.
Marketing research -- Statistical methods.
Scaling (Social sciences)
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12634501
Hidden Bibliographic Details
ISBN:9780578899930
0578899930
Notes:Includes bibliographical references and index.
Purchased through the Fairfax M. Cone Book Fund Established by his Friends at Foote, Cone & Belding bookplate

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