Understanding audiences : theory and method /

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Bibliographic Details
Author / Creator:	Ruddock, Andy.
Imprint:	London ; Thousand Oaks [Calif.] : SAGE, 2001.
Description:	1 online resource (201 pages)
Language:	English
Series:	Online access with subscription: SAGE research methods (Core)
Subject:	Mass media -- Audiences. Mass media -- Influence. Mass media -- Audiences. Mass media -- Influence. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12643848

Hidden Bibliographic Details
ISBN:	9781412933346 141293334X 9780857020178 085702017X 9780761963448 0761963448 9780761963455 0761963456 1280369884 9781280369889 0761963448 0761963456 9786610369881 6610369887
Digital file characteristics:	text file
Notes:	Includes bibliographical references (pages 182-197) and index. Restrictions unspecified Access restricted to Ryerson students, faculty and staff. Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 English. digitized 2010 HathiTrust Digital Library committed to preserve Print version record.
Summary:	Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
Other form:	Print version: Ruddock, Andy. Understanding audiences. London ; Thousand Oaks [Calif.] : SAGE, 2001 0761963448 9780761963448

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