Pop City Korean Popular Culture and the Selling of Place.

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Bibliographic Details
Author / Creator:	Youjeong, Oh VerfasserIn.
Imprint:	[Erscheinungsort nicht ermittelbar] Cornell University Press 2018 Baltimore, Md. : Project MUSE, 0000 2018
Description:	1 online resource (1 Online-Ressource 1 electronic resource p.)
Language:	Undetermined
Series:	Book collections on Project MUSE.
Subject:	Social sciences. Social Sciences Social sciences.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12659270

Hidden Bibliographic Details
Other authors / contributors:	Project Muse. distributor.
ISBN:	9781501730733 1501730738 9781501730719 1501730711 9781501730740 1501730746
Notes:	English. Description based on print version record.
Summary:	This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be "sold" just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.

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