XR case studies : using augmented reality and virtual reality technology in business /

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Bibliographic Details
Imprint:	Cham, Switzerland : Springer, 2021.
Description:	1 online resource
Language:	English
Series:	Management for professionals, 2192-810X Management for professionals,
Subject:	Augmented reality. Virtual reality. Augmented reality. Virtual reality. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12660762

Hidden Bibliographic Details
Other authors / contributors:	Jung, Timothy, editor. Dalton, Jeremy, editor.
ISBN:	9783030727819 3030727815 3030727807 9783030727802
Notes:	Online resource; title from PDF title page (SpringerLink, viewed September 20, 2021).
Summary:	This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.
Other form:	Original 3030727807 9783030727802
Standard no.:	10.1007/978-3-030-72781-9

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XR case studies : using augmented reality and virtual reality technology in business /

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