Ambush marketing and brand protection : law and practice /

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Bibliographic Details
Author / Creator:	Johnson, Phillip (Phillip Michael), author.
Edition:	Third edition.
Imprint:	Oxford, United Kingdom : Oxford University Press, 2021. ©2021
Description:	lxxix, 573 pages ; 26 cm
Language:	English
Subject:	Advertising laws. Marketing -- Law and legislation. Special events -- Marketing -- Law and legislation. Corporate sponsorship -- Law and legislation. Trademarks -- Law and legislation. Advertising laws. Corporate sponsorship -- Law and legislation. Marketing -- Law and legislation. Special events -- Marketing -- Law and legislation. Trademarks -- Law and legislation.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12680332

Hidden Bibliographic Details
ISBN:	9780198845201 0198845200
Notes:	Includes bibliographical references and index.
Summary:	"Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law."--Publisher's website.

D'Angelo Law, Bookstacks

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Holdings details from D'Angelo Law, Bookstacks
Call Number:	XXK3844.J64 2021
c.1 :	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian