Driving consumer engagement in social media : influencing electronic word of mouth /

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Bibliographic Details
Author / Creator:	Bianchi, Anna, author.
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, 2021.
Description:	1 online resource.
Language:	English
Series:	Routledge studies in marketing Routledge studies in marketing.
Subject:	Viral marketing. Customer relations. Social media -- Economic aspects. Customer relations. Social media -- Economic aspects. Viral marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12703080

Hidden Bibliographic Details
ISBN:	9781000294668 1000294668 9781003125518 1003125514 9781000294729 1000294722 9781000294699 1000294692 0367613107 9780367613105
Notes:	Includes bibliographical references and index. Anna Bianchi, PhD, is an experienced marketing professional. For over 13 years she has been developing and implementing marketing communication strategies of global brands working in both a marketing department and an advertising agency in Poland, Italy and the U.S. As an international expert in digital and social media marketing, as well as the marketing communications of luxury brands, she led some of the award-winning projects. Her academic research and publications are focused on social media and word of mouth. She is a business consultant and trainer holding lectures on innovative marketing communications for both university students and marketing professionals. Online resource; title from digital title page (viewed on March 23, 2021).
Other form:	Print version: 9781000294729 Print version: 0367613107 9780367613105
Standard no.:	10.4324/9781003125518

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