Driving consumer engagement in social media : influencing electronic word of mouth /
Saved in:
| Author / Creator: | Bianchi, Anna, author. |
|---|---|
| Imprint: | Abingdon, Oxon ; New York, NY : Routledge, 2021. |
| Description: | 1 online resource. |
| Language: | English |
| Series: | Routledge studies in marketing Routledge studies in marketing. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12703080 |
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| 037 | |a 9781003125518 |b Taylor & Francis | ||
| 050 | 4 | |a HF5415.1265 |b .B53 2021 | |
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| 100 | 1 | |a Bianchi, Anna, |e author. | |
| 245 | 1 | 0 | |a Driving consumer engagement in social media : |b influencing electronic word of mouth / |c Anna Bianchi. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2021. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 545 | 0 | |a Anna Bianchi, PhD, is an experienced marketing professional. For over 13 years she has been developing and implementing marketing communication strategies of global brands working in both a marketing department and an advertising agency in Poland, Italy and the U.S. As an international expert in digital and social media marketing, as well as the marketing communications of luxury brands, she led some of the award-winning projects. Her academic research and publications are focused on social media and word of mouth. She is a business consultant and trainer holding lectures on innovative marketing communications for both university students and marketing professionals. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 23, 2021). | |
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 650 | 7 | |a Viral marketing. |2 fast |0 (OCoLC)fst01200110 | |
| 776 | 0 | 8 | |i Print version: |z 9781000294729 |
| 776 | 0 | 8 | |i Print version: |z 0367613107 |z 9780367613105 |w (OCoLC)1178636428 |
| 830 | 0 | |a Routledge studies in marketing. | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9781003125518 |x 999 |y Taylor & Francis eBooks |
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| 928 | |t Library of Congress classification |a HF5415.1265.B53 2021 |l Online |c UC-FullText |u https://www.taylorfrancis.com/books/9781003125518 |z Taylor & Francis eBooks |g ebooks |e CONE |i 12838991 | ||
