Social media marketing for business : scaling an integrated social media strategy across your organization /

Social media marketing for business : scaling an integrated social media strategy across your organization /

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Bibliographic Details
Author / Creator:	Jenkins, Andrew (Social media consultant), author.
Imprint:	London, United Kingdom ; New York, NY : Kogan Page Limited, 2022. ©2022
Description:	xi, 236 pages : illustrations ; 25 cm
Language:	English
Subject:	Marketing -- Social aspects. Internet marketing. Social media. Internet marketing. Marketing -- Social aspects. Social media.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12722726

Hidden Bibliographic Details
ISBN:	9781398603714 1398603716 9781398603691 1398603694 9781398603707
Notes:	Includes bibliographical references and index.
Summary:	"Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success"--
Other form:	Online version: Jenkins, Andrew. Social media marketing for business London ; New York, NY : Kogan Page, 2022 9781398603707

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.J46 2022
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian