| Notes: | Includes bibliographical references and index.
Nilanjan Ray, PhD, is an Associate Professor of Marketing Management at Adamas University in the School of Management, West Bengal, India. He has 10 years teaching experience at the university level and six years of research experience. He has guided over 50 postgraduate student projects. Dr. Ray has published over 60 research papers in national and international refereed, peer-reviewed journals and proceedings and has edited eight research handbooks published by Springer, IGI-Global USA, and Apple Academic Publisher/CRC Press. He is also a reviewer for the Tourism Management Journal of Service Marketing, Journal of Business and Economics, andResearch Journal of Business and Management Accounting. He is an editorial board member of several journals as well. He has also chaired a technical session at the IJAS Conference 2012 at Harvard University, USA. Dr. Ray is a life member of the International Business Studies Academia and a fellow member of the Institute of Research Engineers and the Doctors Universal Association of Arts and Management Professionals (UAAMP), New York, USA. Dr. Ray obtained a certified Accredited Management Teacher Award from All India Management Association, New Delhi, India.Abhijeet Bag is an Assistant Professor in the Department of Commerce, Cooch Behar Panchanan Barma University, West Bengal, India. He formerly worked at Adamas University and Serampore College as an Assistant Professor. Presently he is pursuing a PhD from the University of Calcutta, India. He awarded his MPhil and MCom (Accounting and Finance) from the University of Calcutta. He has also qualified UGC NET and WBCSC SET in the year 2017. Mr. Bag is a life member of the Indian Accounting Association Research Foundation and Commerce Alumni Association, Calcutta University, India.
Description based on online resource; title from digital title page (viewed on April 26, 2022).
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