The new chameleons : how to connect with consumers who defy categorization /

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Bibliographic Details
Author / Creator:	Solomon, Michael R., author.
Imprint:	London, United Kingdom ; New York, NY : Kogan Page, [2021]
Description:	1 online resource (xiii, 276 pages) : illustrations.
Language:	English
Subject:	Consumer behavior. Marketing research. Consumers. Group identity. Consumer behavior. Consumers. Group identity. Marketing research.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12770545

Hidden Bibliographic Details
ISBN:	9781398600058 (electronic bk.) 1398600059 (electronic bk.) 9781398600065 1398600067 9781398600041 1398600040
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Online version: Solomon, Michael R. New chameleons London, United Kingdom ; New York, NY : Kogan Page, 2021. 9781398600058 Original 9781398600065 1398600067 9781398600041 1398600040

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