Brandsplaining : why marketing is still sexist and how to fix it /

Brandsplaining : why marketing is still sexist and how to fix it /

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Bibliographic Details
Author / Creator:	Cunningham, Jane, 1969- author.
Imprint:	[London, United Kingdom] : Penguin Business, 2021. ©2021
Description:	xi, 222 pages ; 24 cm
Language:	English
Subject:	Sex role in advertising. Women in advertising. Sex discrimination against women. Sex discrimination against women. Sex role in advertising. Women in advertising.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12777787

Hidden Bibliographic Details
Other authors / contributors:	Roberts, Philippa, 1966- author.
ISBN:	0241456002 9780241456002
Notes:	Includes bibliographical references and index.
Summary:	"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free." --

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Call Number:	HF5827.85.C86 2021
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian