The dark side of personalization : online privacy concerns influence customer behavior /

The dark side of personalization : online privacy concerns influence customer behavior /

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Bibliographic Details
Author / Creator:Ziesak, Jörg.
Imprint:Hamburg : Anchor Academic Pub., 2013.
Description:1 online resource (ix, 52 pages) : illustrations
Language:English
Series:Compact
Compact.
Subject:
Privacy, Right of.
Computer security.
Computer crimes.
Data protection.
Consumer protection.
Computer crimes.
Computer security.
Consumer protection.
Data protection.
Privacy, Right of.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12868961
Hidden Bibliographic Details
ISBN:9783954895618
3954895617
9783954890613
Notes:"Disseminate knowledge"--Cover.
Includes bibliographical references.
Summary:Hauptbeschreibung 'Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and.
Other form:Print version: Ziesak, Jörg. Dark Side of Personalization: Online Privacy Concerns influence Customer Behavior. Hamburg : Diplomica Verlag, ©2013

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