| Notes: | Chapter 1: Polling and the Public The Importance of Polls The Pervasiveness of Polls Commissioned Polls FRUGging, SUGging,
And Pseudopolls The Citizen as a Consumer of Polls Citizens' Views of Polls Polling and Democracy Exercises Chapter 2: The Problem of Nonattitudes An Example of Nonattitudes The Use of Screening Questions Nonattitudes and the Middle Position in Survey Questions Response Instability and Nonattitudes Implications for Democracy and Public Policy Conclusion Exercises Chapter 3: Wording and Context of Questions Question Wording Question Order and Context An Extended Example Conclusion Exercises Chapter 4: Sampling Techniques Nonprobability Sampling Sampling Designs Sample Size and Sampling Error Total versus Actual Sample Size Response Rates Weighting the Sample Two Extended Examples Conclusion Exercises Chapter 5: Interviewing and Data Collection Procedures Methods.
Of Collecting Polling Information Interviewer Effects in Public Opinion Polling Internet Polling Conclusion Exercises Chapter 6: The Media and the Polls Standards for Reporting Results Substantive Interpretation of Polls Media, Polls,
And the News Reporting Emphasis Conclusion Exercises Chapter 7: Polls and Elections Sponsors of Election Polls Types of Election Polls Uses of Polls by Candidates Polls in the Presidential Selection Process When and Why Election Predictions Are Wrong How Preelection Polls Affect Voters Conclusion Exercises Chapter 8: Analyzing and Interpreting Polls Choosing Items to Analyze Examining Trends with Polling Data Examining Subsets of Respondents Interpreting Poll Results When Polls Conflict and When Polls Surprise: Some Final Thoughts Exercises Chapter 9: Polling and Democracy How to Evaluate Polls: A Summary Polls and Their Effect on the Political System Conclusion Exercise.
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