Brand equity planning with structuralist rhetorical semiotics /

Brand equity planning with structuralist rhetorical semiotics /

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Bibliographic Details
Author / Creator:Rossolatos, George.
Imprint:Kassel, Germany : Kassel University Press, 2013.
©2013
Description:1 online resource (897 pages) : illustrations
Language:English
Subject:
Brand name products.
Brand name products.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13345394
Hidden Bibliographic Details
ISBN:9783862197071
3862197077
9783862197064
Notes:Includes bibliographical references.
Open Access
Online resource; title from PDF title page (ebrary, viewed March 9, 2014).
Other form:Print version: Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics. Kassel, Germany : Kassel University Press, ©2013 viii, 887 pages 9783862197064

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