What is post-branding? : how to counter fundamentalist marketplace semiotics /

Saved in:

Bibliographic Details
Author / Creator:	Grant, Jason (Interior decorator), author.
Edition:	First edition.
Imprint:	[Eindhoven] : Set Margins', 2023.
Description:	265 pages : illustrations (chiefly color) ; 17 cm.
Language:	English
Series:	Set margins' ; # 3
Subject:	Branding (Marketing) Branding (Marketing) -- Social aspects. Semiotics. Advertising -- Social aspects. Advertising -- Political aspects. Commercial art -- Social aspects. Branding (Marketing) Semiotics
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13394997

Hidden Bibliographic Details
Other authors / contributors:	Vodeb, Oliver, author.
ISBN:	9789083270678 908327067X
Summary:	"Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of 'practical theory'. It is a compact 'pocket-book' format publication composed of four main sections. The first, 'DIS-BRANDED', is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'MIXED MESSAGES', is a provocative visual essay illuminating the texts' main themes. The third, 'MANUAL', presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with 'CONTEXT', featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding's neoliberal orthodoxy."--Vendor website.
Standard no.:	9789083270678

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

catalog@lib.uchicago.edu

What is post-branding? : how to counter fundamentalist marketplace semiotics /

System Under Maintenance

Similar Items