What is post-branding? : how to counter fundamentalist marketplace semiotics /
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Author / Creator: | Grant, Jason (Interior decorator), author. |
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Edition: | First edition. |
Imprint: | [Eindhoven] : Set Margins', 2023. |
Description: | 265 pages : illustrations (chiefly color) ; 17 cm. |
Language: | English |
Series: | Set margins' ; # 3 |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13394997 |
Other authors / contributors: | Vodeb, Oliver, author. |
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ISBN: | 9789083270678 908327067X |
Summary: | "Brands aren't just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? What is Post Branding? is a work of 'practical theory'. It is a compact 'pocket-book' format publication composed of four main sections. The first, 'DIS-BRANDED', is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, 'MIXED MESSAGES', is a provocative visual essay illuminating the texts' main themes. The third, 'MANUAL', presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with 'CONTEXT', featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller. Part design experiment, part critical theory, and part how-to-manual, What is Post-Branding? introduces a creative counter to branding's neoliberal orthodoxy."--Vendor website. |
Standard no.: | 9789083270678 |
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