Big data analytics techniques for market intelligence /

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Bibliographic Details
Imprint:	Hershey, PA : Engineering Science Reference, an imprint of IGI Global, [2024]
Description:	1 online resource ( xxiv, 512 pages) : illustrations (chiefly color), color map.
Language:	English
Series:	Advances in business information systems and analytics (ABISA) book series Advances in business information systems and analytics (ABISA) book series.
Subject:	Marketing research -- Data processing. Big data -- Industrial applications. Quantitative research -- Methodology. Data mining. Data mining Marketing research -- Data processing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13450043

Hidden Bibliographic Details
Other authors / contributors:	Darwish, Dina (Dina Gamal), 1981- editor.
ISBN:	9798369304150 9798369304136 9798369304143
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on April 11, 2024).
Other form:	Print version: Big data analytics techniques for market intelligence Hershey,PA : Engineering Science Reference, [2024] 9798369304136

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