Hidden Bibliographic Details
| Other authors / contributors: | Franz, Michael M., 1976-
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| ISBN: | 9781439903346
1439903344
1439903328
9781439903322
9786613133847
6613133841
1283133849
9781283133845
9781439903322
1439903328
9781439903339
1439903336
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references and index.
English.
Print version record.
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| Summary: | The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television n
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| Other form: | Print version: Ridout, Travis N., 1974- Persuasive power of campaign advertising. Philadelphia : Temple University Press, 2011 9781439903322
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| Standard no.: | 9781439903322
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