Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /

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Bibliographic Details
Author / Creator:	Veloso, Maria.
Edition:	Third Edition.
Imprint:	New York : American Management Association, [2013]
Description:	1 online resource
Language:	English
Subject:	Electronic commerce. Web sites -- Design. Internet marketing. Internet advertising. Electronic commerce. Internet advertising. Internet marketing. Web sites -- Design. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13452610

Hidden Bibliographic Details
ISBN:	9780814432525 0814432522 0814432514 9780814432518
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts.
Other form:	Print version: Web copy that sells New York : American Management Association, [2013] 9780814432518 (alk. paper)

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