Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /

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Bibliographic Details
Author / Creator:	Veloso, Maria.
Edition:	Third Edition.
Imprint:	New York : American Management Association, [2013]
Description:	1 online resource
Language:	English
Subject:	Electronic commerce. Web sites -- Design. Internet marketing. Internet advertising. Electronic commerce. Internet advertising. Internet marketing. Web sites -- Design. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13452610

Hidden Bibliographic Details
ISBN:	9780814432525 0814432522 0814432514 9780814432518
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts.
Other form:	Print version: Web copy that sells New York : American Management Association, [2013] 9780814432518 (alk. paper)

Table of Contents:

Foreword
Acknowledgment
Introduction to third edition
Getting started : the dynamics of web selling
A simple blueprint for writing killer web copy
Crafting your copy
E-mail marketing : the internet?s killer application
Using psychology to motivate prospects to become purchasers
The art of changing your prospects' minds
Increasing sales through the use of involvement devices
Online marketing communications : it's what you do after people visit your website that counts
Web copywriting in the age of web 3.0 and beyond
Last but not least: tying it all together
The lucrative business of web copywriting
Books and courses
Resources for creating online marketing videos
Resources for creating infographics
Index.

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