Hidden Bibliographic Details
| ISBN: | 9780749473570
0749473576
9780749473563
0749473568
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| Notes: | Includes bibliographical references and index.
Print version record.
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| Summary: | This is a companion title to "Understanding Digital Marketing". It draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including: creating a social media program; understanding stakeholders such as blogs, networks and Web 2.0; rules governing the relationship between search and social; case studies from successful and failed campaigns; budgeting for social media activities; how to set key performance indicators (KPIs); understanding social media ROI; customer experience; building a social media team; analytics and creating a social media dashboard; risk assessment and risk management in social media. --
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| Other form: | Print version: Ryan, Damian. Understanding social media 9780749473563
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