The implications of consumer behavior for marketing : a case study of social class at Sainsbury /

The implications of consumer behavior for marketing : a case study of social class at Sainsbury /

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Bibliographic Details
Author / Creator:Cole, Alex, author.
Imprint:Hamburg : Anchor Academic Publishing, 2015.
Description:1 online resource : color illustrations
Language:English
Subject:
Sainsbury's (Firm)
Sainsbury's (Firm)
Consumer behavior -- Great Britain -- Case studies.
Marketing -- Behavior -- Great Britain -- Case studies.
Social classes -- Great Britain -- Case studies.
Consumer behavior.
Social classes.
Great Britain.
Case studies.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13453418
Hidden Bibliographic Details
ISBN:9783954897643
3954897644
9783954892648
Notes:Includes bibliographical references.
Online resource; title from PDF title page (EBSCO, viewed June 22 2015).

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