Lead right for your company's type : how to connect your culture with your customer promise /

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Bibliographic Details
Author / Creator:Schneider, William E., author.
Imprint:New York, NY : AMACOM, [2017]
Description:1 online resource (xxiii, 219 pages)
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13454889
Hidden Bibliographic Details
ISBN:9780814438008
0814438008
9780814437995
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Online resource; title from digital title page (viewed on July 07, 2017).
Summary:Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives.
Other form:Print version: Schneider, William E. Lead right for your company's type. New York, NY : AMACOM, [2017] 9780814437995