The corporate art index : twenty-one ways to work with art /
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Author / Creator: | Mörmann, Viviane, 1982- author. |
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Imprint: | Bielefeld : transcript-Verlag, [2020] ©2020 |
Description: | 1 online resource (222 pages). |
Language: | English |
Series: | Schriften zum Kultur- und Museumsmanagement Schriften zum Kultur- und Museumsmanagement. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13457511 |
Summary: | Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists. |
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Physical Description: | 1 online resource (222 pages). |
Bibliography: | Includes bibliographical references |
ISBN: | 3839456509 9783839456507 |