Connecting with consumers through effective personalization and programmatic advertising /

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Bibliographic Details
Imprint:	Hershey, PA : IGI Global, Business Science Reference, an imprint of IGI Global, [2024]
Description:	1 online resource ( xv, 308 pages) : illustrations (some color), color maps.
Language:	English
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Internet marketing. Internet advertising. Relationship marketing. Target marketing. Internet advertising Internet marketing Relationship marketing Target marketing
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13461126

Hidden Bibliographic Details
Other authors / contributors:	Remondes, Jorge, 1971- editor. Madeira, Paulo Jorge, editor. Alves, Carlos Teixeira, 1958- editor.
ISBN:	9781668491485 1668491486 9781668491492 1668491494 9781668491461 9781668491478
Notes:	"Premier reference source" - front cover. Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on March 06, 2024).
Other form:	Print version: Connecting with consumers through effective personalization and programmatic advertising Hershey, PA : Business Science Reference, [2024] 9781668491461

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Connecting with consumers through effective personalization and programmatic advertising /

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