Connecting with consumers through effective personalization and programmatic advertising /
Saved in:
| Imprint: | Hershey, PA : IGI Global, Business Science Reference, an imprint of IGI Global, [2024] |
|---|---|
| Description: | 1 online resource ( xv, 308 pages) : illustrations (some color), color maps. |
| Language: | English |
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13461126 |
MARC
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| 005 | 20240422181004.3 | ||
| 010 | |a 2023029643 | ||
| 035 | 9 | |a (GOBI)99996231941 | |
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d OCLCO |d YDX | ||
| 020 | |a 9781668491485 |q electronic book | ||
| 020 | |a 1668491486 |q electronic book | ||
| 020 | |a 9781668491492 |q electronic book | ||
| 020 | |a 1668491494 |q electronic book | ||
| 020 | |z 9781668491461 |q hardcover | ||
| 020 | |z 9781668491478 |q paperback | ||
| 035 | |a (OCoLC)1385506326 | ||
| 042 | |a pcc | ||
| 050 | 4 | |a HF5415.1265 |b .C658 2024 | |
| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20230623 |
| 245 | 0 | 0 | |a Connecting with consumers through effective personalization and programmatic advertising / |c [edited by] Jorge Remondes, Paulo Madeira, Carlos Alves. |
| 264 | 1 | |a Hershey, PA : |b IGI Global, Business Science Reference, an imprint of IGI Global, |c [2024] | |
| 300 | |a 1 online resource ( xv, 308 pages) : |b illustrations (some color), color maps. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier reference source" - front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on March 06, 2024). | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Target marketing. | |
| 650 | 6 | |a Marketing sur Internet. |0 (CaQQLa)201-0275029 | |
| 650 | 6 | |a Publicité sur Internet. |0 (CaQQLa)201-0275046 | |
| 650 | 6 | |a Marketing relationnel. |0 (CaQQLa)201-0286015 | |
| 650 | 6 | |a Cibles (Marketing) |0 (CaQQLa)201-0265595 | |
| 650 | 7 | |a Internet advertising |2 fast |0 (OCoLC)fst00977220 | |
| 650 | 7 | |a Internet marketing |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Relationship marketing |2 fast |0 (OCoLC)fst01093590 | |
| 650 | 7 | |a Target marketing |2 fast |0 (OCoLC)fst01143138 | |
| 700 | 1 | |a Remondes, Jorge, |d 1971- |e editor. | |
| 700 | 1 | |a Madeira, Paulo Jorge, |e editor. | |
| 700 | 1 | |a Alves, Carlos Teixeira, |d 1958- |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Connecting with consumers through effective personalization and programmatic advertising |d Hershey, PA : Business Science Reference, [2024] |z 9781668491461 |w (DLC) 2023029642 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 856 | 4 | 0 | |u https://dx.doi.org/10.4018/978-1-6684-9146-1 |y IGI Global |x 999 |
| 901 | |a YBPebook | ||
| 929 | |a eresource | ||
| 999 | f | f | |s 90f5bc5d-0105-453b-b9d4-547eea06383d |i a2f53fca-4161-4894-9372-cb7c1d69c006 |
| 928 | |t Library of Congress classification |a HF5415.1265.C658 2024 |l Online |c UC-FullText |u https://dx.doi.org/10.4018/978-1-6684-9146-1 |z IGI Global |g ebooks |e RECA |i 13602797 | ||
