Connecting with consumers through effective personalization and programmatic advertising /
Saved in:
| Imprint: | Hershey, PA : IGI Global, Business Science Reference, an imprint of IGI Global, [2024] |
|---|---|
| Description: | 1 online resource ( xv, 308 pages) : illustrations (some color), color maps. |
| Language: | English |
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/13461126 |
Table of Contents:
- 1. COVID-19, Digital Transformation, Consumers' Experience: Factors Influencing Satisfaction and Loyalty in Food Retail
- 2. Facebook Ads Interaction Campaigns: Video Format vs. Image Format
- 3. From Personalisation to Satisfaction: New Communication Strategies in Web Marketing
- 4. Internal Communication and Happiness at Work: What's Changing in the Organization's Contexts?
- 5. Online Persuasive Communication: 8000Kicks Brand Case Study
- 6. Personalization and Privacy: The Assessment and Concerns of Generation Z
- 7. Personalization of Marketing for Today and the Future: The Role of Artificial Intelligence
- 8. Social Networks on the Internet: Dissemination and Communication of Scientific Knowledge
- 9. The Almost Perfect Tourist Map
- 10. The Impact of Real-Time Marketing in the Engagement of the Brand "Control" on Instagram
- 11. The Impact of Retargeting on Consumer Well-Being and Purchase Intention
- 12. The Rise of Virtual Influencers in the Metaverse: A New Era of Customer Engagement
- 13. The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs
