Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 /

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Bibliographic Details
Author / Creator:	Bruner, Gordon C., 1954- author.
Edition:	(Library version).
Imprint:	Fort Worth, Texas : GCBII Productions LLC, [2012] ©2012
Description:	1 online resource (xxiv, 729 pages)
Language:	English
Subject:	Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Marketing research -- Statistical methods. Scaling (Social sciences) Electronic books. Handbooks and manuals. Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13465321

Hidden Bibliographic Details
Varying Form of Title:	Compilation of multi-item measures for consumer behavior & advertising research Compilation of multi-item measures for consumer behavior and advertising research
ISBN:	9780615630687 0615630685 9781280772863 1280772867
Notes:	Includes bibliographical references. Print version record.
Summary:	This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Other form:	Print version: Bruner, Gordon C., 1954- Marketing scales handbook : Vol. 6. Fort Worth, Texas : GCBII Productions 2012 1280772867

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