Marketing scales handbook : multi-item measures for consumer insight research. Volume 7 /

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Bibliographic Details
Author / Creator:	Bruner, Gordon C., 1954- author.
Edition:	(Library version).
Imprint:	Fort Worth, Texas : GCBII Productions, [2013] ©2013
Description:	1 online resource (xvi, 406 pages)
Language:	English
Subject:	Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Marketing research -- Statistical methods. Scaling (Social sciences) Electronic books. Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13465351

Hidden Bibliographic Details
ISBN:	9780615846064 0615846068 9781299754898 1299754899
Notes:	Print version record.
Summary:	Annotation This seventh volume in the series reviews 364 consumer-related, multi-item measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and psychometric quality.
Other form:	Print version: Bruner, Gordon C. Marketing Scales Handbook, Volume 7 : Multi-Item Measures for Consumer Insight Research. Ft. Worth : GCBII Productions, LLC, ©2014

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