Hidden Bibliographic Details
| ISBN: | 9780814437322
081443732X
0814437311
9780814437315
9780814437315
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| Notes: | Includes bibliographical references and index.
Online resource; title from digital title page (viewed on April 21, 2016).
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| Summary: | Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.
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| Other form: | Print version: Westergaard, Nick. Get scrappy. New York : American Management Association, [2016] 9780814437315
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