Globalized consumer insights in the digital era /

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Bibliographic Details
Imprint:	Hershey, PA : Business Science Reference (an imprint of IGI Global), [2024]
Description:	1 online resource ( xvi, 296 pages) : illustrations.
Language:	English
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subject:	Consumers. Consumer behavior. Consumption (Economics) Information technology -- Economic aspects.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13475918

Hidden Bibliographic Details
Other authors / contributors:	Sahin, Fatih, 1980- editor. Soylemez, Cevat, 1987- editor.
ISBN:	9798369338124 9798369338117
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on March 18, 2024).
Other form:	Print version: Globalized consumer insights in the digital era Hershey, PA : Business Science Reference, [2024] 9798369338117

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