Bottled : how Coca-Cola became African /

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Bibliographic Details
Author / Creator:	Byala, Sara G., author.
Imprint:	New York : Oxford University Press, 2023.
Description:	1 online resource (xvii, 366 pages) : illustrations (colour).
Language:	English
Series:	Oxford scholarship online Oxford scholarship online.
Subject:	Coca-Cola Company -- Africa -- History.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13502202

Hidden Bibliographic Details
ISBN:	9780197771006 No price
Notes:	Also issued in print: 2023. Includes bibliographical references and index. Description based on online resource and publisher information; title from PDF title page (viewed on January 10, 2024).
Summary:	Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled' is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.
Target Audience:	Specialized.
Other form:	Print version : 9780197758427
Standard no.:	10.1093/oso/9780197758427.001.0001

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