| Summary: | "In The Business of Sustainability in Fashion, Iva Jestratijevic has written a book that should be on the reading list of every fashion student, educator, and consumer of fashion. It is unique in its focus on critical and creative thinking surrounding corporate and consumer sustainability while succinctly illustrating how interdependent the challenges of being sustainable are. As the world becomes more aware of the urgency of climate change, landfill overuse, and protecting precious resources, this book can be used as a primer for understanding the problems and exploring solutions. Those who are interested in "doing something" will benefit from reading this book, which takes a complex issue and breaks it down into understandable pieces. It considers how interdependent the idea of fashion sustainability is, from the raw materials needed to consumer purchases to product disposal. For educators this is especially important because it provides both the insights and the roadmap needed to guide students through the complexity of being sustainable. It identifies many resources available to aid students and consumers in critical thinking for exploring solutions in an industry that is in desperate need of new ideas. Using examples from fashion businesses, this book also covers the key theories underlying the concept of sustainability and their application in fashion sourcing, manufacturing, marketing, and retailing"--
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