Hidden Bibliographic Details
| Other authors / contributors: | Clarkson, Wilfred, editor.
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| ISBN: | 9781634636667
163463666X
9781634636452
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| Notes: | Includes bibliographical references and index.
Online resource; title from PDF title page (EBSCO, viewed January 30, 2015).
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| Summary: | A trade secret is confidential, commercially valuable information that provides a company with a competitive advantage, such as customer lists, methods of production, marketing strategies, pricing information, and chemical formulae. Well-known examples of trade secrets include the formula for Coca-Cola, the recipe for Kentucky Fried Chicken, and the algorithm used by Google's search engine. To succeed in the global marketplace, U.S. firms depend upon their trade secrets, which increasingly are becoming their most valuable intangible assets. However, U.S. companies annually suffer billions of d.
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| Other form: | Print version: Clarkson, Wilfred. Trade Secrets : Theft Issues, Legal Protections, and Industry Perspectives. Hauppauge : Nova Science Publishers, Inc., ©2015 9781634636452
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