Social marketing : global perspectives, strategies and effects on consumer behavior /

Saved in:

Bibliographic Details
Imprint:	New York : Nova Science Publishers, Inc., [2015]
Description:	1 online resource.
Language:	English
Series:	Marketing and operations management research Marketing and operations management research.
Subject:	Social marketing. Marketing -- Social aspects. Consumer behavior. Consumer behavior. Marketing -- Social aspects. Social marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13582900

Hidden Bibliographic Details
Other authors / contributors:	Evans, W. Douglas, editor.
ISBN:	9781634826242 1634826248 9781634825979 1634825977
Notes:	Includes index. Includes bibliographical references and index. Description based on print version record.
Other form:	Print version: Social marketing New York : Nova Science Publishers, Inc., [2015] 9781634825979 (hardcover)

Similar Items