Bancassurance in Europe /

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Bibliographic Details
Author / Creator:	Hoschka, Tobias C., author.
Imprint:	London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 1994.
Description:	1 online resource (XII, 174 pages) : online resource
Language:	English
Subject:	Banks and banking. Insurance. Macroeconomics. Insurance Banks and banking. Insurance. Macroeconomics.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13584924

Hidden Bibliographic Details
ISBN:	1349234559 9781349234554
Digital file characteristics:	text file PDF
Summary:	This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
Other form:	Print version: 9781349234578
Standard no.:	10.1007/978-1-349-23455-4

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