Crafting customer experience strategy : lessons from Asia /

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Bibliographic Details
Edition:	First edition.
Imprint:	Bingley, UK : Emerald Publishing Limited, 2021.
Description:	1 online resource (256 pages)
Language:	English
Subject:	Customer relations -- Asia. Consumer satisfaction -- Asia. Relationship marketing -- Asia. Consumer satisfaction. Customer relations. Relationship marketing. Asia.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13586208

Hidden Bibliographic Details
Other authors / contributors:	Popli, Sapna, editor. Rishi, Bikramjit, 1978- editor.
ISBN:	9781839097102 1839097108 9781839097126 1839097124 1839097116 9781839097119
Notes:	Includes index. Includes bibliographical references. Description based on online resource; title from digital title page (viewed on June 16, 2021).
Summary:	Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
Other form:	Print version: Popli, Sapna Crafting Customer Experience Strategy Bingley : Emerald Publishing Limited,c2021 9781839097119

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