Making meaning : how successful businesses deliver meaningful customer experiences /

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Bibliographic Details
Author / Creator:	Diller, Stephen.
Imprint:	Berkeley, CA : New Riders, ©2006.
Description:	1 online resource (vi, 146 pages) : illustrations
Language:	English
Subject:	Marketing. Strategic planning. Consumer goods -- Purchasing -- Psychological aspects. Service industries -- Marketing -- Psychological aspects. Consumer satisfaction. Relationship marketing. Consumer satisfaction Marketing Relationship marketing Strategic planning
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13591377

Hidden Bibliographic Details
Other authors / contributors:	Shedroff, Nathan. Rhea, Darrel.
ISBN:	0321445112 9780321445117 0321497767 9780321497765 0321374096 9780321374097
Notes:	Includes index. Print version record.
Other form:	Print version: Diller, Stephen. Making meaning. Berkeley, Calif. : New Riders, ©2006 9780321374097

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