Zag : the number-one strategy of high-performance brands : a whiteboard overview /

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Bibliographic Details
Author / Creator:	Neumeier, Marty.
Imprint:	Berkeley, Calif. : New Riders, 2006.
Description:	1 online resource
Language:	English
Subject:	Brand name products. Brand name products -- Planning. Brand name products Brand name products -- Planning
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/13591792

Hidden Bibliographic Details
Other authors / contributors:	American Institute of Graphic Arts.
ISBN:	0321426770 9780321426772 9780321487636 032148763X
Notes:	Includes bibliographical references (pages 159-167) and index. Print version record.
Summary:	The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description.
Other form:	Print version: Neumeier, Marty. Zag. Berkeley, Calif. : AIGA : New Riders, ©2007 0321426770 9780321426772

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