Hidden Bibliographic Details
| Other authors / contributors: | Plummer, Joseph Thornton, 1941-
Advertising Research Foundation.
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| ISBN: | 9780470140352
0470140356
9786610935147
6610935149
9780470051054
0470051051
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 265-289) and index.
Print version record.
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| Summary: | "The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket
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| Other form: | Print version: Online advertising playbook. Hoboken, N.J. : Wiley, ©2007 9780470051054 0470051051
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| Standard no.: | 9780470051054
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