The age curve : how to profit from the coming demographic storm /

The age curve : how to profit from the coming demographic storm /

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Bibliographic Details
Author / Creator:Gronbach, Kenneth W.
Imprint:New York : American Management Association, ©2008.
Description:1 online resource (xvii, 266 pages) : illustrations
Language:English
Subject:
Target marketing -- United States.
Consumer behavior -- United States.
Marketing research -- United States.
Demography -- United States.
Consumer behavior
Demography
Marketing research
Target marketing
United States
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/13593850
Hidden Bibliographic Details
Other authors / contributors:American Management Association.
ISBN:9780814410172
0814410170
9780814401811
0814401813
1281757861
9781281757869
9786611757861
6611757864
Digital file characteristics:data file
Notes:Includes index.
English.
Print version record.
Summary:A myth-breaking book that will redefine who marketers see as their most valuable customers.
Other form:Print version: Gronbach, Kenneth W. Age curve. New York : American Management Association, ©2008 9780814401811 0814401813

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